Blogs seem to have been around forever, it seems like at one point another every man and his dog was blogging and pumping rubbish into the online space to promote his or her traditional or online business opportunity. Some of them were absolutely fabulous but some of them needed better content to succeed.
Over the past few months I’ve joined that never ending stream of bloggers and have been focusing on creating content that I think will help other people, people who are just like me, to build an online / work from home business.
I’ve tried several ways to make money online over the years, with varying degrees of success. The times when I’ve reached the most people and had the best results are when I’ve been consistent. It’s so much easier to reach out when your doing in a way you love and enjoy.
When you are happy, comfortable and confident it shines through and improves the quality of the work that you produce.
For me that way is through writing a blog and then sharing the posts on Facebook. It needs to come quite naturally and be something that you enjoy.
Speaking your truth becomes a whole lot easier and through the process you help and inform others. Effort with this method is needed but you get to tell your stories without being “on it“ every time!
There are so many ways out there for you to choose from! Sharing opportunities on Facebook, Twitter and LinkedIn. Creating videos and posting them on Youtube.
Podcasts will be the method that some people are drawn to. Some will write ebooks, some will share through their marketing lists.
It doesn’t really matter what you choose to do as long as you LOVE to do it!
When it comes to writing blogs, you need to choose a platform that creates professional looking posts. It’s also important to be able to share them quickly and easily.
I travel a lot so it’s important that I can create content on the go. Being able to write and share posts from my phone is a must!
What should I be posting about?
Write about things you’ve experienced and lessons you’ve learned. If you’ve had questions and managed to find valuable answers then that makes a great basis for a good post.
Reviews for businesses, books or products are also great to share. If you’ve had a success or learned a lesson the tough way, then tell people about it. You might just prevent someone from making that same mistake.
I’ve written posts on different topics and tried lots of things to see what works and what interests people. It almost becomes one big game!
I have added a lead capture page to my blog, this captures the emails of people that want to know more about what I am doing and sends them directly to PLS (a marketing platform that helps me manage any leads, send out emails and create sales pages to promote my businesses)
Remember, there are people on the journey that are a step behind you. They will benefit from the things you’ve learned so far along the way.
If you find a way to document and capture those things then people will find your content and will listen to what you have to say.
One reason I chose a blog to create content is because it stays evergreen.
Facebook posts disappear straight away. Blog posts, if well written, will last forever. There’s no time limit or expiry date.
The platform I have chosen to promote my businesses on also allows me to upload videos and I will also be adding these to keep my posts varied and relevant and allow my subscribers to get to know me and to further build trust.
So what are the results of all this effort?
I am getting a steady increase of traffic to my blog and people are subscribing to my list and looking at my offers. As this increases the amount of money I spend on traffic will start to decrease as organic traffic takes over. The quality of these subscribers should also naturally be higher.
In short, if you are looking at building an online business, you need to come up with a way to reach out to people that SUITS YOU.
If you love the method you choose then you will find it super easy to create valuable content that helps others.
Half of the battle in succeeding online is consistently showing up. If you can find a fun way to get yourself ‘out there, then you will see a huge improvement in your results.
I have been very fortunate to build an online income over the past few years, if this is something you’d like to do too you can see here exactly how I make money from this blog.
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